Jul 7, 2011
Cecilia Awusie ITD Office of Highway Safety (208) 334-8112
BOISE - Excessive speed causes too many motor vehicle crashes that result in people being seriously injured or dying, so the Idaho Transportation Department is partnering with the Montpelier Police Department to Stop Speeding Before it Stops You.
A speed-focused education and enforcement campaign is planned for July 15-26. Law enforcement agencies statewide will step up overtime patrols to catch speeders on all roads in Idaho.
Speeding is an aggressive driving behavior that is consistently a contributing factor in more than one third of all fatal crashes across the state, according to ITD highway safety statistics.
Safety messages will be featured throughout the campaign on billboards, radio, Internet advertising and television. A high-visibility enforcement effort will also be important to this summer's safety effort.